The Money Maker, review: When Dragons’ Den met The Apprentice via Obama
Eric and Jasen weren’t natural bedfellows, what with Jasen calling his headquarters JFDI House (Just F—–g Do It). Nor were Jasen and his business partner, Steven Monaghan, falling at Eric’s feet – they turned down an offer of £100,000 in return for 40 per cent of the company. Eric’s charm gave way to something more hard-headed. But they couldn’t have a programme that stopped there, so instead Eric offered to give them what I assume was sound advice on how to make the company more profitable, and then returned with a better offer three months later.
There followed The Apprentice bit, where Jasen and Steven had to pitch to various companies. “Jasen’s pitching style is all about Northern charm. That’s not going to work with my contacts,” said Eric, which was a bit rude. There was also a cameo from Charlie Mullins, the coiffed head of Pimlico Plumbers.
But there was a happy ending: Eric upped his offer, Jasen accepted. Along the way, we heard how tough Jasen’s journey had been, and how hard he had worked. He hired some trainees, all bright kids who were desperate for work. The social enterprise side of things sets this apart from other shows of this ilk. You could do nothing at the end but wish them the best of luck.