“I know girls who will chase 15-20 competitions a year because they need to live,” added Bradshaw. “I am really lucky I don’t have to do that.”
But no athlete can opt out of the self-promotion race.
In an individual sport, building an image and raising a profile is part of the grind. Social media can make stars, but it can undermine confidence. And for Bradshaw at least, there is a balance.
“The fact I am going on Twitter, seeing how many likes I get, what I need to change to get more – I don’t like that,” she added.
“I know some people do, and that’s good for them. But I take a social media detox, where I won’t go on Instagram or Twitter for a week because I need that psychological break.”
With Tokyo fast approaching, she is focused on numbers that really matter: 79 days and seven events before the start of the Olympics.
Her final pre-Tokyo appearance will be at the Anniversary Games on 13 July, which she hopes can be the launchpad to a first major championship medal.
“This indoor season has arguably been my best ever,” she added.
“I think the years of furthering myself, not being injured that last few years, working on certain technical things, lifestyle, mentality, it all came together and even after having Covid I am sitting here in the best position leading into the Olympics.”
A position that comes with perspective on both disappointments past and possibilities to come.